I stumbled upon this website while looking for something else, and thought it would be worth sharing on this blog. Updated on Thursday mornings, it's a Top 10 list of Viral Video Ads.
Here's what THEY say about it:
"The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (e.g. overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week."
So basically, they focus on 10 online ads that reached sometimes millions of people just through the internet. (The #1 this week is a T-Mobile ad that reached over 8,000,000!)
We all know that the internet is a great way for things that would otherwise be completely overlooked or insignificant to become instantly popular (i.e. Friday, Charlie Bit Me, among others) but it works for advertisements too! What is so interesting to me is that these advertisements really wouldn't work (some of them, I personally think the T-Mobile one is included) for TV. They only work because they're out there on the internet. Something to keep in mind as we design for multiple mediums!a
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