Funny ad for awkward product.

In line with my Kotex post, I am interested in the marketing of products that many find awkward to discuss in everyday situations.

Condom advertisements-for the most part- use humor to take the awkwardness out of their product. Many of us have seen Trojan commercials and print advertisements. While I find Trojan's advertising to be humorous- the humor is a bit low brow and is meant to appeal to the masses. In this way I find the humor in the advertising to be semi creative. It doesn't want to take a risk with its humor, it wants everyone to find it funny.

This condom brand, a company named Tulipan, which I had been unfamiliar with prior to finding this advertising strategy, adds tasteful humor to their advertising. Creating a handout that is interactive, witty and intelligent. A large percentage of the population will require the use of condoms at some point of their life. Many people would not like to be marketed as a person having mindless sex. This photograph implies that perhaps the individual as a person with great, put together life and is simply not in the position to procreate.

The reason many use condoms is to prevent procreation- this is not something to be ashamed of. The interactivity of the handout solidifies the idea that the user is making an intelligent decision in the use of their brand's contraceptives. Everyone wants to feel intelligent.