Levi's 501 billboard campaign certainly eye-gabbing and memorable. The billboard was simple, it only contained 3 elements of a traditional print ad. The billboard was solid read with the headline 'Levi's 501', a call to action of the store location in the closest proximity, and most importantly a large three dimensional image of the classic Levi's 501 style jeans. The jeans appeared to be worn by the billboard and the signature fly was unbuttoned to reveal the headline. The billboard grabbed passerby's attention with a sexually suggestive image with realistic, larger-than-life appearance.
The billboard advertisement is successful because it does not fall into Sal De Vito's 6 categories. The limited copy in the ad does not sound sale's pitchy, or like bullshit, and it is easy for the audience to read when quickly passing the billboard. The imagery is edgy- not too cute. The billboard certainly stood out amongst competition and had not been done before.
This is really fun. Where is this billboard? I feel like we are lacking in fun billboards here in Chicago, based on all the posts here.
ReplyDeleteI believe this picture was taken in L.A., but I remember seeing this one at the intersection of Damen and Clyborn. They usually have pretty good ones up there. Most recently, the billboard was for a mini-coop and the billboard had a full size mini-coop model driving across the billboard, sorta crazy.
ReplyDeleteI like the three-dimensional quality that Levi incorporated into their ad. It catches the audiences attention better that way and is also interactive and resourceful since it is promoting the nearest Levi store.
ReplyDeleteThis is pretty cool! Very innovating use of content,and interesting minimal quality.
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