The image above shows how masterful use of line and shape easily creates an image in our mind. As many would guess, this ad compares the likeness of Charlie Chaplin to Adolf Hitler with the use of 3 simple shapes. Chapter 9 was primarily about composition, and mentioned the use of the gestalt principles to influence how your composition is perceived. The advertisement above uses the principles of proximity and similarity to show how both characters are the same yet different, leading to the tag line "It's the hat"
I think the ad is effective in getting the point across that a hat says a lot about your personality and maybe on a higher level, the way you dress in general. I don't know how well the ad affected Hut Webber Hats, but it did draw a lot of attention to the company as this ad was widely circulated on the internet.
I think you picked the perfect ad to support your thought. It is very interesting to consider how much affect using three simple shapes together can have when you consider meaning and the image that is created. It definitely makes you think about how complex the mind is and how our brains can take simple shpaes and put them together and see an image. Very cool!
ReplyDeletethis is a funny picture, and i never actually realized how similar their mustaches are! i think simplicity is the best way to get a message across because people don't like to have to use their brains too much.
ReplyDeleteIts really amazing that we can all look at these faceless, mustached faces and effortlessly establish relationships to famous people. Both Charlie Chaplin and Adolf Hitler are ideas (or icons) in and of themselves and I think its fascinating that the most simplistic representations of them can be the most effective way to signify and communicate ideas about them. I too find this a striking advertisement because of its blatant message and use of stark minimalism.
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