Chapters 11 through 15 discuss different forms of advertising and how to create them effectively for various media platforms. In print media, for example, the ad has to be eye-catching to attract initial attention and interesting enough to keep it. Billboards are a very common form of print advertising in large scale. People usually are passing them pretty quickly on the road, so they need to be informative and attractive. McDonald's used the above ad in Chicago in 2006. What makes it interesting is that it mimics a sundial, using the iconic golden arches. It's informative because it shows all the different food options McDonald's offers in the morning, like coffee, McMuffins and pancakes. I think it is a pretty clever use of this type of media because it is pretty much the only format large enough to make something like this effective. Also, because of it's placement it is high enough to catch the sun without being blocked and colorful enough to grab people's attention. Also there is very little text so people driving by do not have to read anything to know what's being advertised.
This billboard advertises Penline Tape, and actually won an award in 2007. It also needs no words to tell people what their product does. Apparently, it is so strong it can hold up a billboard! Something that is straightforward and obvious makes for a compelling advertisement because people know immediately what the message is. As a large format media, this ad works quite well because of its simplicity in image, text, and color.More pictures and facts on:
http://weburbanist.com/2010/01/11/creative-billboard-advertising-campaigns/
Ha! I've never seen this billboard but think it's very creative, tape so strong it can hold up a billboard. It great that they can get that point across without text. It may just be the image but I feel that the brand identity isn't clearly communicated in this advertisement.
ReplyDeleteHaha the billboard displaying the ducktape is such a neat idea of advertising in an unconventional way! It really conveys the concept that the tap is strong. The color choice of having the yellow tape on white is a great way to capture the viewers attention as well!
ReplyDeleteI think that second ad with the tape is pretty well done, the tape is even textured in a way to make it look as worn as the building. I also like how it appears to be frameless (as it doesn't have a square framed look)
ReplyDeleteI really like the Penline Tape billboard ad! It definitely serves it's purpose at getting the point across in regards to the durability of the tape. It also shows creativity, individuality, and boldness because I have never seen this method/idea done before to promote a product such as tape.
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