In addition to selecting the right typeface, the designer should restrict his/her designs to no more than two or three different typefaces. With this in mind, typefaces should be mixed if they have similar skeletal structures (ex: Old Style Roman with Humanist) and/or character of shape (ex: geometric with mechanical, slab-serif). Weight contrast, width, and/or style are also appropriate reasons for mixing and contrasting type. Suitable typefaces, along with the consideration of size, spacing, margins, and color, contributes to readability of the client and/or target audience.
According to the book, the various ways to portray images are: notations, pictographs, silhouettes, light and shadow, contour, volume, lineation, expressionism, high contrast, and naturalism. The various categories of images are: illustration, photography, collage, graphic design, photomontage, motion graphics, diagrams, and mixed media. In my opinion, Chapter Eight was very resourceful in terms of addressing the useful ways of creating type and visual elements for a successful design.
(Barbara Kruger's designs are successful in terms of selecting type and visual elements for a specific piece of work)
The layers found on her photographs from existing sources show her use of aggressive text that makes the viewer struggle between power and control. Those captions speak to the viewer.
ReplyDeleteThese are wonderful examples of the artist's ability to use a simple type and color combination choices to create a dynamic composition. Sometimes we get wrapped up in believing dynamic compositions have many visual elements to them.
ReplyDeleteSometimes designs work best when they are simple and subtle visual elements. This is an example that even simple elements can create something dynamic.
Barbara Kruger's work is is a great example of showing how typography and images work together to create a simple but also a very dynamic result that speaks. In most all of her work she would use recognizable slogans which is a great way of getting the audience's attention. She provides for them to recognize the slogan but then to see it in a new context. Much of her work voices questions about classicism, feminism and consumerism. I really like how she uses mainstream images from magazines that are of the ideas and concepts that she is actually disputing.
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