Importance of Platforms and Owned media for advertising

Chapter 13 discusses the importance of website making and the different components that go into making a successful website. One of the most important aspects of a website is how it attracts and audience and how this is the one form of advertising that the audience member can relay back to at any point in time. This is the main concept of the platform and the idea of having owned media through websites. The book states that " unlike outbound advertising or a campaign that runs for a period of time in various media, a platform is owned media rooted in utility and built to last, offering a constant connection." The most important idea out of that entire quote is the idea of offering a constant connection. This makes what ever the advertising is more versatile to a wider range of audiences because the ad/ brand is available any where at any time allowing for a greater out reach. It is also very important for the website to be memorable and interactive in order to truly grasp the attention of your audience. This can be seen in website posted below. This website show cases their brand while allowing the audience member to navigate their site in a new and excited way making it so much more memorable than just a regular website that does not speak out in any interesting way . Website is blitzagency.com