The great debate: Coke vs. Pepsi. No doubt they are both raking in MILLIONS for their respective founders, but Coke has been a symbol of a generation since it's classic curved design in 1915. I'm a Coke-drinker by nature (some say it's a southern thing, and no we don't call it POP). Not only do I love it's flavor, but the evolution of Coca-Cola in advertising is also something to revere. I came across this website: http://www.designers-magazine.com/?p=542 that chronicles the history of the soft drink's advertising campaign. Most recently, Coke got some television time when the Myth Busters guys dropped a Mentos candy into a 2-liter of Diet Coke and made an explosive discovery.
As it stands now, the Coca-Cola logo is pretty much universally recognizable and enjoyed by millions all over the world. Most recently, the company has adopted a more modern vectorized and loses everything but the name. Simply the white and red line are also instantly associated with the brand. I would say they've done a pretty good job embedding the product into our brains!
I definitely agree with you; Coca-Cola is a very good example of influential advertising! Throughout the years (even decades), they continue to produce campaigns that appeal to its audience and persuades the audience to purchase their products.
ReplyDelete